The Brief: Reintroduce the issue of dirty energy powering the Internet and positively encourage our favorite online platforms and services to switch to renewable energy sources.
The Idea: Create a campaign banner and call-to-action for people to rally behind, coupled with shareable content promoting sustainable energy alternatives that would allow us all to "Click Clean."
Role: Creative Director/Writer
Accolades: WEBBY Honoree: Best Individual Performance, WEBBY Honoree: Public Service and Activism, Hatch Silver: Public Service Campaign, Hatch Bronze: Cause Related Marketing Campaign, retweets by Mark Ruffalo, Sarah Silverman, Daryl Hannah and Scott Aukerman, College Humor feature, Laughing Squid feature, Advertising Age front page feature, Fast Company feature, AdForum feature.
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